SUMMARY

Restless, efficacious copywriting. Healthy urge to unleash 12+ years of creative instinct research. Crazy big ideas still pending FDA-approval. Averse to working in silos. Borderline obsessed with fairly balanced process. Long-term exposure to team-building and product launches. Opportune side effects include rigorous medical writing experience.

EXPERIENCE

FREELANCE COPY / CREATIVE
AUGUST 2015-PRESENT

thebloc     Freelance ACD, Copy [December 2023-present]

  • Izervay US DTC launch (Astellas – geographic atrophy)

  • Copy lead overseeing 360 campaign from concept to launch, including TV, radio, digital, print, social

  • Manage team of 3 writers and collaborate closely with other department leads

Havas     Freelance ACD, Copy [January 2023-December 2023]

  • Paxlovid US and global multiphase launch (Pfizer – COVID-19)

  • Bimzelx US and global indication launch (UCB – dermatology)

  • Yupelri US repositioning (Viatris/Theravance – COPD)

CDM     Freelance ACD, Copy [June 2022-January 2023]

  • Carvykti (Janssen / Legend – oncology)

Area23     Freelance ACD, Copy [September 2021-June 2022]

  • Nubeqa launch (Bayer – oncology)

Havas     Freelance ACD, Copy [January 2021-September 2021]

Area23     Freelance ACD, Copy [April 2020-January 2021]

  • Cyramza launch (Lilly – oncology)

GSW     Freelance ACD, Copy [December 2017-April 2020]

  • Onureg launch (Celgene – oncology)

  • Inrebic (Celgene – oncology)

  • Otezla rebrand (Celgene – rheumatology / psoriasis)

  • Reblozyl launch (Celgene – oncology)

  • Idhifa (Celgene – oncology)

  • Pitch concepting / messaging (oncology, diabetes, achondroplasia, rheumatology, psoriasis)

Area23     Freelance ACD, Copy [May 2017-November 2017]

  • Shingrix launch (GSK – shingles vaccine)

Palio     Freelance ACD, Copy [September 2016-May 2017]

  • iKU corporate launch (Celgene – hi-tech / big data)

  • Idhifa US DTPhysician pre-launch (Agios / Celgene – multiple myeloma)

  • Pitch concepting / messaging (multiple sclerosis)

Greater Than One     Freelance ACD, Digital Copy [August 2015-August 2016]

  • Option Care US digital for physician, patient, B2B (Home infusions – www.optioncare.com)

  • Alphanate US digital & DTPhysician (Grifols – hemophilia – www.inhibitorinfo.com)

  • Xgeva / Prolia US digital for physician & patient (Amgen – bone mets – www.letstalkbonemets.com)

  • Tykerb US DTPhysician (Novartis – breast cancer)

  • Pitch concepting / messaging (antinarcotics, allergies, oncology, hospitality)

THE CEMENTBLOC
JULY 2012-AUGUST 2015

Group Copy Director [September 2014-August 2015]

  • Eliquis US DTPhysician (BMS / Pfizer – 6 indications in cardiovascular)

    • Supervise 2-3 copywriters; lead market research, strategic insights, competitive analysis, message development, tactical development across key audiences (Retail-PCP; Hospital-Generalist / Specialist)

  • Orkambi global launch DTPhysician (Vertex – cystic fibrosis)

    • Lead writer: creative campaign, message development, global market research, branded launch materials

Copy Director [June 2013-September 2014]     Senior Copywriter [July 2012-June 2013]

  • Abraxane US launches DTPhysician (Celgene – 3 indications in oncology)

    • Copy lead on 2 launches (Sep 2013: pancreatic cancer; Oct 2012: lung cancer)

    • Manuscript development (digital and print), message development and testing, content leadership of regulatory and OPDP reviews, in-house knowledge champion, manage freelance copy team

Recognition / Mentorship / Agency Activism

  • Developed original and impactful creative concepts for existing and new business

    • Including oncology, mental health, diabetes, cardiovascular, autoimmune, gastroenterology

    • Gold-PM360; Nominated-MM&M, Rx Club

  • Implemented and managed CopyMasons, a mentoring program that improved the quality and retention of JCWs

  • Other heroics/shenanigans: BlocU lecturer, Microbriefs moderator, tireless process advocate, HealthAwareNext contributer, internal poster enthusiast, amateur CitiBiker, professional astrologer, Pharmapalooza champion

SAATCHI & SAATCHI HEALTH
MARCH 2010-JULY 2012

Junior Copywriter [January 2011-July 2012]

  • Jevtana US and global launches DTPhysician (Sanofi – oncology)

  • Responsibilities included: referencing, annotating, regulatory and FDA submission compliance, medical accuracy, editorial integrity, style stewardship, maintain reference library, attend sales meetings and advisory boards

Account Executive [March 2010-January 2011]

  • Enbrel US DTPhysician (Pfizer / Amgen – rheumatoid arthritis, psoriatic arthritis)

  • Managed day-to-day projects, operations, finances, contact reports, project briefs, timelines, vendor coordination

HARRISON AND STAR
SEPTEMBER 2008-MARCH 2010

Assistant Account Executive

  • Supported US business for Avastin (Genentech – 4 indications in oncology at the time)

EDUCATION

UNIVERSITY OF NORTH CAROLINA – CHAPEL HILL            
August 2006 – B.A. Philosophy                                                 
Kenan-Flagler Business School – Business Admin Minor

SCHOOL OF VISUAL ARTS – NEW YORK CITY
2009–2013 – Continuing education
Copywriting and creative concepting courses